Customer Insight
Setting up and development of Customer Insight and Market Intelligence Cell which was program-oriented research aimed at analysing impact of external macro-economic factors on customers. Moreover, the program entailed gaining in depth customer insight regarding products and alternate delivery channels to continually innovate and develop customer-oriented products and services. The program also included preparing and drafting the policy and procedural framework on the organization’s customer insight and market intelligence cell which comprised of developing various frameworks including product development framework, area research framework, clients’ feedback cell, customer insight framework and brand development framework. The client was “FINCA Microfinance Bank Ltd”.
Acceleration Programme
Echo Bank Nigeria: The Microfinance Association delivered the association’s acceleration programme to staff of the microfinance department in Echo bank in Lagos. The acceleration programme is based on four modules: the changing face of microfinance, product development, financial analysis and risk management – November 2015.